Forgotten Sneaker Brands: 10 Hidden Gems That Deserve a Comeback [2024]

Video: Top 5 SNEAKER Brands You FORGOT Part 2!!

Have you ever wondered about the sneaker brands that have faded into obscurity over the years? The ones that were once popular but are now forgotten? Well, we’ve got you covered! In this article, we’ll take a trip down memory lane and explore 10 forgotten sneaker brands that deserve a comeback. From British Knights to Dada, these brands have left their mark on the sneaker industry and deserve to be remembered. So, lace up your shoes and let’s dive in!

Table of Contents

Quick Answer

If you’re looking for forgotten sneaker brands that deserve a comeback, we’ve got you covered! Here are 10 hidden gems that were once popular but have now been overshadowed by other brands:

  1. British Knights
  2. KangaROOs
  3. Jox
  4. Brooks
  5. Travel Fox
  6. Hi-Tec
  7. LA Gear
  8. Dada
  9. Fila
  10. Etonic

Check out the article below to learn more about these forgotten sneaker brands and why they deserve a second chance!

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Quick Tips and Facts

Before we dive into the history and details of each forgotten sneaker brand, here are some quick tips and facts to keep in mind:

  • These brands were once popular and made a significant impact on the sneaker industry.
  • They may have faded into obscurity, but their designs and innovations were ahead of their time.
  • Many of these brands were known for their unique features and collaborations with athletes and celebrities.
  • While they may not be as well-known today, their influence can still be seen in modern sneaker designs.
  • If you’re a sneaker enthusiast or collector, keep an eye out for these forgotten gems at vintage stores or online marketplaces.

Background: The Rise and Fall of Forgotten Sneaker Brands

unpaired maroon plimsoll on top of yellow textile

Before we delve into the individual brands, let’s take a moment to understand the rise and fall of forgotten sneaker brands. The sneaker industry is highly competitive, with new brands constantly emerging and established brands fighting to stay relevant. Some brands, despite their initial success, struggle to keep up with changing trends and consumer preferences. As a result, they gradually fade away, leaving behind a legacy that is often overlooked.

1. British Knights: Urban Style and Artistic Appeal

Video: Top 5 SNEAKER Brands You FORGOT!

British Knights, also known as BK, was a sneaker brand that gained popularity in the 1980s and 1990s. The brand was known for its urban style and artistic appeal, making it a favorite among hip-hop artists and the art community. BK sneakers featured bold designs, vibrant colors, and unique patterns that set them apart from other brands.

Despite its initial success, British Knights faced challenges in the late 1990s and early 2000s, leading to a decline in popularity. However, the brand’s impact on sneaker culture cannot be overlooked. With its distinctive style and influence on urban fashion, British Knights deserves a comeback.

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2. KangaROOs: Athletic Shape and Iconic Side Pocket

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KangaROOs, as the name suggests, was a sneaker brand known for its unique side pocket design. These sneakers featured a small zippered pocket on the side, allowing wearers to carry small items like keys or coins. This innovative feature, combined with their athletic shape and comfortability, made KangaROOs a hit among sneaker enthusiasts.

Although KangaROOs debuted in 1979 and enjoyed success throughout the 1980s, the brand gradually lost its popularity in the following decades. However, the iconic side pocket design and the brand’s commitment to quality make KangaROOs a forgotten gem that deserves a comeback.

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3. Jox: The Perfect Blend of Lifestyle and Performance

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Jox was a sneaker brand that aimed to strike the perfect balance between lifestyle and performance. These sneakers had the build and weight of a performance shoe but were designed with a stylish aesthetic in mind. Jox sneakers were popular among athletes and individuals who wanted a versatile shoe that could be worn both on and off the court.

While Jox may not be as well-known today, its commitment to quality and innovative design make it a brand worth remembering. With the growing demand for sneakers that can seamlessly transition from sports to everyday wear, Jox could make a comeback and capture the hearts of sneaker enthusiasts once again.

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4. Brooks: Dominating the Basketball Sneaker Hierarchy

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Brooks was a sneaker brand that once dominated the basketball sneaker hierarchy in the 1980s. The brand secured endorsement deals with basketball legends like Dominique Wilkins and David Russell, solidifying its position in the market. Brooks sneakers were known for their performance, durability, and stylish designs.

Despite its success in the past, Brooks gradually lost its prominence in the basketball sneaker market. However, the brand’s legacy and its impact on the sneaker industry cannot be ignored. With the resurgence of retro basketball sneakers, a comeback for Brooks could be just what sneaker enthusiasts are looking for.

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5. Travel Fox: The Original High-Fashion Sneaker

Video: Travel Fox Shoes

Travel Fox was a sneaker brand that made waves in the 1980s with its high-fashion designs. These sneakers were made with Italian leather and featured accents reminiscent of modern styles like Common Projects and Off-White brand sneakers. Travel Fox sneakers were a favorite among fashion-forward individuals who wanted to make a statement with their footwear.

While Travel Fox may not be as well-known today, its influence on high-fashion sneakers cannot be overlooked. The brand’s commitment to quality materials and unique designs make it a forgotten gem that deserves a comeback.

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6. Hi-Tec: From Sea-Level to Mount Whitney

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Hi-Tec was a sneaker brand that gained attention with its iconic running ad for the “Badwater 146” in 1989. The ad showcased a muddy, once-white sneaker that mapped out a trek from sea-level to Mount Whitney. This innovative marketing campaign, combined with Hi-Tec’s commitment to performance and durability, made the brand a favorite among outdoor enthusiasts.

While Hi-Tec may not be as prominent today, its impact on the sneaker industry and its dedication to outdoor performance cannot be overlooked. With the growing interest in outdoor activities and the demand for durable sneakers, Hi-Tec could make a comeback and reclaim its place in the market.

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7. LA Gear: Endorsements and Innovation

Video: The Decline of LA Gear…What Happened?

LA Gear was a sneaker brand that made waves in the 1980s and 1990s with its endorsements and innovative designs. The brand collaborated with a long list of athletes during its peak days, including basketball legend Kareem Abdul-Jabbar. LA Gear’s “LA Lights” kids shoes, which featured light-up soles, kept the brand atop the market for a couple of years.

Despite its initial success, LA Gear faced challenges in the late 1990s and early 2000s, leading to a decline in popularity. However, the brand’s impact on sneaker culture and its innovative designs make it a forgotten gem that deserves a comeback.

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8. Dada: The Spinner Sneakers

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Dada was a sneaker brand that made headlines with its collaboration with NBA player Latrell Sprewell. The brand introduced a pair of basketball sneakers with “spinner” rims on the side, adding a unique and flashy element to the shoes. Sprewell even claimed that the shoes are coming back, sparking excitement among sneaker enthusiasts.

While Dada may not be as well-known today, its innovative designs and collaborations with athletes make it a brand worth remembering. With the growing demand for unique and eye-catching sneakers, a comeback for Dada could be just what the sneaker industry needs.

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9. Fila: A Forgotten Icon

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Fila is a brand that needs no introduction. While it may not be completely forgotten, it has experienced a decline in popularity over the years. However, Fila’s impact on the sneaker industry and its iconic designs cannot be overlooked. From the iconic Fila Disruptor to the classic Fila Grant Hill sneakers, the brand has left a lasting impression on sneaker enthusiasts.

With the resurgence of retro and nostalgic designs, Fila has the opportunity to make a comeback and reclaim its place as a sneaker icon. The brand’s commitment to quality and timeless designs make it a favorite among sneaker enthusiasts.

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10. Etonic: The Running Shoe Pioneer

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Etonic is a sneaker brand that played a significant role in the running shoe industry. The brand was known for its innovative designs and commitment to performance. Etonic sneakers were favored by professional athletes and running enthusiasts for their comfort, durability, and advanced features.

While Etonic may not be as prominent today, its contributions to the running shoe industry cannot be overlooked. With the growing interest in fitness and running, a comeback for Etonic could be just what sneaker enthusiasts are looking for.

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FAQ

person in beige pants wearing black and white nike sneakers

What is the oldest sneaker brand?

The oldest sneaker brand is Keds, which was founded in 1916. Keds revolutionized the sneaker industry by introducing the first mass-marketed canvas-top “sneaker” shoe.

Read more about “What Was the First Sneaker Brand? …”

What is the Gen Z sneaker brand?

Gen Z, the generation born between 1997 and 2012, has shown a preference for brands like Nike, Adidas, and Converse. These brands offer a mix of style, comfort, and performance that resonates with Gen Z’s fashion and lifestyle choices.

Read more about “What Shoe Brand Has Been Sold the Most All Time? …”

What is the No 1 sneaker brand?

Nike is currently the leading sneaker brand in terms of market share and popularity. The brand’s innovative designs, athlete endorsements, and extensive product range have contributed to its success.

Read more about “Which Shoe Brand is Most Popular? …”

What are the old gym shoes brands?

Some old gym shoe brands that were popular in the past include British Knights, LA Gear, and Reebok. These brands offered a mix of style and performance, making them popular choices for gym-goers and athletes.

Read more about “Famous Shoe Brands …”

Conclusion

pair of teal Converse All-Star high-tops

In conclusion, these forgotten sneaker brands have left their mark on the sneaker industry and deserve a comeback. From British Knights to Etonic, each brand has its unique story and contributions to sneaker culture. While they may have faded into obscurity, their designs, innovations, and impact on the industry cannot be overlooked. So, if you’re a sneaker enthusiast or collector, keep an eye out for these hidden gems. They may just be waiting to be rediscovered!

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Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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