10 Forgotten Sneaker Brands That Deserve a Comeback! 👟 [2025]

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Have you ever stumbled upon a pair of sneakers that instantly transported you back to your youth? Perhaps it was the bold colors of British Knights or the quirky pocket feature of kangaROOs that caught your eye. These forgotten sneaker brands once ruled the streets, and while they may have faded from mainstream consciousness, they still hold a special place in the hearts of sneaker enthusiasts. In this article, we’ll take you on a nostalgic journey through the top 10 forgotten sneaker brands that are making waves again, and why you should consider adding them to your collection.

Did you know that the sneaker industry is projected to reach a staggering $95 billion by 2025? With so much growth, it’s no surprise that many brands are looking to revive their classic styles. As we explore these hidden gems, you’ll discover not only their unique histories but also how they can elevate your sneaker game today. So, lace up your kicks and get ready to dive into the world of forgotten sneaker brands!

Key Takeaways

  • Nostalgia is Powerful: Forgotten brands like British Knights and kangaROOs evoke memories of a vibrant sneaker culture.
  • Quality and Craftsmanship: Many of these brands were known for their durability and unique designs, making them worth a second look.
  • Collecting Opportunities: Vintage sneakers from these brands are becoming increasingly sought after, offering a thrilling hunt for collectors.
  • Resurgence of Retro Styles: Brands like LA Gear and Ewing Athletics are making comebacks, tapping into the nostalgia trend.
  • Where to Find Them: Explore online marketplaces, thrift stores, and sneaker conventions to uncover these hidden gems.

👉 Shop these iconic brands:

Get ready to rediscover these iconic brands and find the perfect pair that resonates with your unique style!


Table of Contents

  1. Quick Tips and Facts
  2. The Rise and Fall of Forgotten Sneaker Brands
  3. Top 10 Forgotten Sneaker Brands You Should Know About
    1. British Knights: The Retro Revival
    2. kangaROOs: The Original Sneaker with a Pocket
    3. Jox: The Unsung Hero of Athletic Footwear
    4. Brooks: More Than Just Running Shoes
    5. Travel Fox: The Sneaker with Global Appeal
    6. Hi-Tec: The Outdoor Adventure Footwear
    7. LA Gear: The Flashy 80s Comeback
    8. Dada: The Streetwear Icon
    9. Ewing: The Basketball Legend
    10. Puma’s Forgotten Lines: A Sneaker History
  4. Why These Brands Matter in Sneaker Culture
  5. The Impact of Nostalgia on Sneaker Trends
  6. Where to Find These Hidden Gems Today
  7. Sneaker Collecting: The Thrill of the Hunt
  8. Sneaker Restoration: Bringing Old Kicks Back to Life
  9. Conclusion
  10. Recommended Links
  11. FAQ
  12. Reference Links

Quick Tips and Facts

Want to know a fun fact? 🤔 The first sneaker brand was founded all the way back in the late 1800s! 🤯 Check out our article about What Was the First Sneaker Brand? 5 Surprising Facts to Know! 👟 2025 to learn more.

Now, let’s dive into some quick tips and facts about those forgotten sneaker brands that once ruled the footwear scene:

  • Nostalgia is King: Remember those iconic sneakers you rocked in your youth? They might be making a comeback! Keep an eye out for re-releases and vintage finds.
  • Quality Over Hype: Don’t be afraid to explore brands you haven’t heard of. Some of these forgotten gems were known for their craftsmanship and durability.
  • Thrifting is Your Friend: Secondhand stores and online marketplaces can be treasure troves for vintage sneakers. You might just unearth a hidden gem!
  • Do Your Research: Before you buy, read reviews and compare prices. Some sellers might try to capitalize on the rarity of these sneakers.
  • Rock What You Love: Ultimately, the best sneaker is the one that makes you feel confident and stylish. Don’t be afraid to embrace the unique appeal of forgotten brands!

The Rise and Fall of Forgotten Sneaker Brands


Video: The RISE and FALL of Sneaker Brands.








Remember the days when sneakers were more than just footwear? They were a statement, a cultural phenomenon, and a reflection of your personality. From the basketball courts to the streets, certain brands dominated the scene, leaving an undeniable mark on sneaker history.

But as trends shifted and new players emerged, some of these iconic names faded into obscurity. What happened?

Well, it’s a tale as old as time – a mix of changing consumer preferences, increased competition, and perhaps a dash of marketing missteps. Some brands failed to adapt to the evolving tastes of sneakerheads, while others struggled to keep up with the innovation and marketing prowess of industry giants like Nike and Adidas.

But like a vintage record rediscovered in your attic, these forgotten brands hold a certain allure. They evoke a sense of nostalgia, a reminder of a time when sneakers were less about hype and more about individuality.

Top 10 Forgotten Sneaker Brands You Should Know About


Video: Top 5 SNEAKER Brands You FORGOT!








Get ready for a trip down memory lane as we uncover the stories behind these forgotten sneaker giants:

1. British Knights: The Retro Revival

Ah, British Knights, or “BK” as they were affectionately known. This brand burst onto the scene in the late 80s, capturing the hearts (and feet) of the hip-hop community and beyond.

  • Signature Style: Bold colors, chunky silhouettes, and a healthy dose of street cred.
  • Claim to Fame: Endorsements from hip-hop heavyweights like MC Hammer and NBA star Derrick Coleman propelled the brand to iconic status.
  • Why We Loved Them: British Knights represented a rebellious spirit, a departure from the mainstream. They were the sneaker of choice for those who dared to be different.
  • Where Are They Now? After a period of dormancy, British Knights have made a resurgence in recent years, capitalizing on the retro sneaker trend. You can find re-releases of classic styles alongside modern interpretations of their iconic designs.

👉 Shop British Knights on:

2. kangaROOs: The Original Sneaker with a Pocket

Remember that friend who always had a secret stash of candy? Well, kangaROOs were the sneaker equivalent. These kicks, known for their athletic aesthetic and surprisingly practical side pocket, were a staple of the early 80s.

  • Signature Style: Sporty silhouettes, vibrant colorways, and of course, that iconic pocket.
  • Claim to Fame: kangaROOs were more than just a fashion statement; they were practical too! The small zippered pocket on the side was perfect for stashing loose change, keys, or even a secret note.
  • Why We Loved Them: They were unique, comfortable, and let’s be honest, who doesn’t love a sneaker with a secret compartment?
  • Where Are They Now? While kangaROOs might not be as ubiquitous as they once were, the brand still exists, offering a range of retro-inspired and modern styles.

👉 Shop kangaROOs on:

3. Jox: The Unsung Hero of Athletic Footwear

Jox, a brand under the Thom McAn umbrella, might not have achieved the same level of fame as some of their counterparts, but they held their own in the competitive world of 80s footwear.

  • Signature Style: Jox offered a blend of athletic performance and casual style, appealing to those who wanted a versatile shoe that could keep up with their active lifestyles.
  • Claim to Fame: Their memorable slogan, “Jox: the shoe named after you,” resonated with consumers, creating a sense of personal connection with the brand.
  • Why We Loved Them: Jox offered a solid combination of comfort, durability, and affordability, making them a popular choice for everyday wear.
  • Where Are They Now? While Jox is no longer a major player in the sneaker game, their legacy lives on in the memories of those who appreciated their no-nonsense approach to footwear.

4. Brooks: More Than Just Running Shoes

Today, Brooks is synonymous with high-performance running shoes. But back in the 80s, they were a force to be reckoned with in the basketball world.

  • Signature Style: Brooks basketball shoes were known for their innovative designs, often featuring bold color combinations and cutting-edge technologies.
  • Claim to Fame: They even managed to snag endorsements from NBA stars like Dominique Wilkins, solidifying their place in basketball sneaker history.
  • Why We Loved Them: Brooks offered a unique alternative to the dominant brands at the time, appealing to players who wanted to stand out on the court.
  • Where Are They Now? While Brooks has shifted their focus primarily to running shoes, their foray into the world of basketball sneakers remains a testament to their versatility and commitment to athletic performance. You can still find vintage Brooks basketball shoes on online marketplaces, a testament to their enduring appeal.

👉 Shop Brooks on:

5. Travel Fox: The Sneaker with Global Appeal

Before “luxury sneakers” were a thing, there was Travel Fox. This brand, known for its use of premium materials and sophisticated designs, brought a touch of elegance to the world of athletic footwear.

  • Signature Style: Travel Fox sneakers were all about understated cool. They featured clean lines, high-quality leather, and subtle branding, making them the perfect choice for the discerning sneakerhead.
  • Claim to Fame: Travel Fox was one of the first brands to successfully bridge the gap between athletic footwear and high fashion.
  • Why We Loved Them: They were stylish, comfortable, and made a statement without being too flashy.
  • Where Are They Now? Travel Fox is still around today, offering a range of classic and contemporary styles. They might not be as widely known as they once were, but their commitment to quality and timeless design remains.

👉 Shop Travel Fox on:

6. Hi-Tec: The Outdoor Adventure Footwear

In the golden age of outdoor exploration, Hi-Tec was there, providing adventurers with durable and reliable footwear to conquer any terrain.

  • Signature Style: Hi-Tec was all about function over fashion. Their shoes were built to withstand the elements, featuring rugged outsoles, waterproof materials, and supportive designs.
  • Claim to Fame: Hi-Tec’s “Badwater 146” ad, featuring ultramarathon runner Bob Wiseman, became an iconic symbol of the brand’s commitment to performance and endurance.
  • Why We Loved Them: They were the go-to choice for hikers, campers, and anyone who loved to explore the great outdoors.
  • Where Are They Now? Hi-Tec is still a major player in the outdoor footwear market, offering a wide range of shoes for hiking, trail running, and everyday adventures.

👉 Shop Hi-Tec on:

7. LA Gear: The Flashy 80s Comeback

LA Gear was the epitome of 80s excess. From light-up sneakers to outrageous designs, this brand knew how to make a statement.

  • Signature Style: LA Gear was all about pushing boundaries and embracing the bold, often incorporating unconventional materials, eye-catching colors, and innovative technologies.
  • Claim to Fame: Their “LA Lights” sneakers, featuring flashing LEDs in the heel, were a sensation among kids and teenagers.
  • Why We Loved Them: They were fun, flashy, and represented a sense of carefree style that defined the era.
  • Where Are They Now? After a period of decline, LA Gear has been making a comeback in recent years, tapping into the nostalgia for 80s and 90s fashion.

👉 Shop LA Gear on:

8. Dada: The Streetwear Icon

Dada was more than just a sneaker brand; it was a cultural phenomenon. This streetwear label, known for its over-the-top designs and association with hip-hop culture, left an undeniable mark on the fashion world.

  • Signature Style: Dada was all about making a statement. Their sneakers were loud, proud, and often featured unconventional materials, bold graphics, and innovative technologies.
  • Claim to Fame: Their most iconic creation, the “Spinnas,” featured functional spinning rims on the side of the shoe, cementing their place in sneaker history.
  • Why We Loved Them: Dada represented a sense of individuality and a willingness to push boundaries. They were the sneaker of choice for those who wanted to stand out from the crowd.
  • Where Are They Now? After a period of relative obscurity, Dada has been experiencing a resurgence in popularity, with vintage styles becoming highly sought after by collectors and streetwear enthusiasts.

👉 Shop Dada on:

9. Ewing: The Basketball Legend

Long before Michael Jordan had his own shoe line, there was Patrick Ewing and his eponymous brand, Ewing Athletics.

  • Signature Style: Ewing Athletics embodied the bold and powerful style of their namesake, featuring high-top silhouettes, chunky designs, and a distinct 90s basketball aesthetic.
  • Claim to Fame: Worn by Patrick Ewing himself during his reign as a New York Knicks legend, these sneakers became synonymous with his dominance on the court.
  • Why We Loved Them: Ewing Athletics represented a unique blend of basketball heritage and streetwear style. They were a symbol of 90s basketball culture and continue to be celebrated for their iconic designs.
  • Where Are They Now? Ewing Athletics has made a triumphant return in recent years, re-releasing classic styles and introducing new designs that pay homage to their basketball roots.

👉 Shop Ewing on:

10. Puma’s Forgotten Lines: A Sneaker History

While Puma remains a major player in the sneaker world, even they have their share of forgotten gems. From the iconic Suede to lesser-known models like the Clyde and the RS series, Puma has a rich history of innovation and style.

  • Signature Style: Puma’s designs have always been characterized by a blend of sport and style. They’re known for their clean lines, bold use of color, and collaborations with athletes and designers.
  • Claim to Fame: Puma has a long and storied history in the world of sports and fashion, with iconic moments like Tommie Smith’s Black Power salute at the 1968 Olympics and their collaborations with hip-hop artists like Run-DMC.
  • Why We Loved Them: Puma sneakers have always represented a sense of effortless cool. They’re versatile, stylish, and have a timeless appeal that transcends trends.
  • Where Are They Now? Puma continues to innovate and release new styles, while also paying homage to their heritage with re-releases of classic models.

👉 Shop Puma on:

Why These Brands Matter in Sneaker Culture


Video: Top 5 SNEAKER Brands You FORGOT Part 2!!








These forgotten sneaker brands might not dominate the headlines anymore, but they played a crucial role in shaping the sneaker culture we know and love today. They were pioneers of innovation, style, and attitude, pushing boundaries and challenging the status quo.

They remind us that sneaker culture is about more than just hype and exclusivity. It’s about individuality, self-expression, and the stories we tell through the shoes we wear.


Video: 2025 SNEAKER TRENDS You'll Regret Ignoring (and How To Wear Them).








Nostalgia is a powerful force, especially in the world of fashion. We’ve seen a resurgence of vintage styles, from clothing to music, and sneakers are no exception. The comeback of these forgotten brands is a testament to the enduring power of nostalgia.

These sneakers evoke a sense of familiarity and comfort, reminding us of simpler times and carefree days. They allow us to reconnect with our past selves and share those memories with a new generation.

Where to Find These Hidden Gems Today


Video: 85Archived Episode 5: Forgotten Sneaker Brands.







Ready to track down some of these vintage treasures? Here are a few places to start your search:

  • Online Marketplaces: Sites like eBay, Etsy, and Depop are treasure troves for vintage sneakers. Be prepared to do some digging and be wary of fakes.
  • Thrift Stores and Consignment Shops: You never know what you might find at your local thrift store. It’s all about patience and a keen eye.
  • Sneaker Conventions and Events: Sneaker conventions are a great place to connect with fellow enthusiasts and find rare and vintage sneakers.
  • Specialty Sneaker Stores: Some sneaker stores specialize in vintage and rare finds. These stores are curated by passionate collectors who know their stuff.

Sneaker Collecting: The Thrill of the Hunt


Video: I Bought A SKETCHY Sneaker Collection Off eBay HUGE PROFITS!








For some, sneaker collecting is more than just a hobby; it’s a passion. The thrill of the hunt, the satisfaction of finding a rare pair, and the sense of community among collectors are all part of the appeal.

Sneaker Restoration: Bringing Old Kicks Back to Life


Video: I Restored These Trashed Air Jordan 1's.








Have a pair of beloved sneakers that have seen better days? Sneaker restoration is an art form that can breathe new life into your old kicks. From cleaning and resoling to repainting and de-yellowing, skilled restoration artists can work wonders on your worn-out footwear.

Conclusion

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In the ever-evolving world of sneakers, the forgotten brands we’ve explored remind us of a time when footwear was more than just a fashion statement; it was a reflection of culture, individuality, and personal style. From the bold designs of British Knights to the innovative pocket feature of kangaROOs, these brands played pivotal roles in shaping sneaker history.

Positives and Negatives

Positives:

  • Unique Designs: Many of these brands offered distinctive styles that set them apart from mainstream options.
  • Cultural Significance: They often represented specific subcultures, making them more than just shoes; they were symbols of identity.
  • Quality Craftsmanship: Many forgotten brands were known for their durability and comfort, making them reliable choices for everyday wear.

Negatives:

  • Limited Availability: Many of these brands are no longer widely available, making it challenging to find specific styles.
  • Nostalgia vs. Functionality: While nostalgic, some older designs may not meet modern performance standards.
  • Potential for Counterfeits: The rarity of these sneakers can lead to an increase in counterfeit products, so buyers need to be cautious.

Overall, if you’re looking to add a unique flair to your sneaker collection or simply want to relive those nostalgic moments, we confidently recommend exploring these forgotten brands. They may just surprise you with their charm and character!

👉 Shop these iconic brands:

Books to Explore:

FAQ

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Some iconic sneakers from the 90s that have been discontinued include:

  • Nike Air Huarache: Known for its unique design and comfort, this sneaker was a favorite among runners.
  • Reebok Pump: Famous for its inflatable tongue, it was a game-changer in terms of fit and customization.
  • Adidas Torsion: This model was notable for its innovative Torsion system, which provided stability and support.

Read more about “The Ultimate A-Z Guide to Shoe Brands: 50+ Must-Know Names! 👟 …”

How can I find rare or limited edition sneakers from forgotten brands?

Finding rare or limited edition sneakers can be a thrilling adventure! Here are some tips:

  • Online Marketplaces: Websites like eBay, Grailed, and StockX often have listings for rare sneakers.
  • Sneaker Conventions: Attend sneaker conventions where collectors gather to buy, sell, and trade.
  • Social Media Groups: Join sneakerhead communities on platforms like Facebook and Reddit to connect with other collectors.

Read more about “What Was the First Sneaker Brand? 5 Surprising Facts to Know! 👟 …”

What are some forgotten sneaker brands that are worth collecting or reselling?

Several forgotten brands have gained traction among collectors:

  • British Knights: Their retro styles are making a comeback and are sought after by vintage enthusiasts.
  • kangaROOs: The unique pocket feature makes them a quirky collector’s item.
  • Dada: Known for their flashy designs, vintage Dada sneakers are becoming increasingly popular.

Are there any forgotten sneaker brands that have made a comeback in recent years?

Yes! Several brands have successfully re-entered the market:

  • British Knights: They’ve re-released classic styles, appealing to both nostalgic fans and new customers.
  • LA Gear: The brand has capitalized on 80s nostalgia, bringing back their iconic light-up sneakers.
  • Ewing Athletics: This brand has seen a resurgence thanks to collaborations and re-releases of their classic basketball shoes.

With this comprehensive guide, we hope you’re inspired to explore the world of forgotten sneaker brands and perhaps even add a few nostalgic pairs to your collection! Happy hunting! 🎉👟

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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